The 1001 Optical projects provide a futuristic experience with its illuminated white interior in contrast to the dark black entrance. The black backdrop at the reception area creates an illusion of a tunnel to help maximise the customers’ perception of the space. The backlight of the cupboards accentuates the glasses on display, effectively directing the customers’ attention to the product.
Innova was engaged to oversee the design, documentation & project management of the National Rollouts of 1001 Optical Clinics.
We believe that the best design concepts are functional, timeless, highly efficient and reflect the character and brief of our clients.