When designing your practice put your patients requirements at the forefront. From the moment they enter, you have the opportunity, by the use of colours and finishes to influence their mood and opinion. If their first impression is a poor one then a Harvard study in 2011 showed it will take up to 8 positive encounters to reverse the negative opinion they have formed! First impressions then are vital. First impressions will influence the patient’s expectations of the service he will receive and the professionalism with which those services are delivered. Even worse…… the same Harvard study concluded we have 5 seconds to create that first positive impression. If this is correct we have a very limited window of opportunity and have to focus on the waiting area and on the following aspects in particular:
Colour in the waiting area should be used to calm your patients, they should immediately feel comfortable and at ease. Use tranquil colours and avoid sharp edged design features.
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